Now
Main entrance, 705 Pike. Let's go in.
Past the FedEx—the guys in there are great, by the way—and there's Espresso Caffé Dior on your right. Past the fountain, if they're open, you'll find Pike Heat on your left, Taco Del Mar on your right, and then The Stamp and Coin Shop, which has been here since the '80s. Bathrooms on the first floor are open to the public—one stall, half-height doors, because that's the one that's open to the public. There's a seating area often roped off "for convention attendees only."
Keep going. Exits to the drop-off area on your left in the tunnel. All the way at the end, a commercial restaurant space. Unlisted on the directory. No name on the door. I've been inside—there's a bar with empty shelves behind it, like the owner skipped town and the bank came for everything but the fixtures. Next to it, the entrance to ACT Theatre—which is wrong on at least three levels. One, it's no longer an entrance, you have to go around. Two, ACT recently merged with Seattle Shakespeare to form Union Arts Center. Third, and this is the biggest wrong of them all, Seattle's theater groups are forced to merge to survive.
At the other end, the exit to Union Street. So if you want to cut through from Pike to Union, you can, and if you like, you can buy rare coins or get a burrito on the way.
Let's double back and take the Galleria escalators up. Second floor: if you head back towards Pike Street, you'll find SCC Admin offices on your right and the North escalators and a seating area on your left. But let's keep going to the third floor, which has the entrance to the parking garage—this is how you get to your car if you parked in the Pike Avenue garage between Terry and 9th. We walked here, so we keep going up to Level 4.
Now we're at the top of the Galleria escalators. To your right, where a Subway used to be—closed for decades. To your left, the Atrium Lobby doors ---always locked unless there's an event--- and the doors to outside, which is Freeway Park.
If you're allowed into the Atrium Lobby, you're either directed up another set of extra-long escalators to the sixth floor, or into the Atrium itself, which opens to the 4A and 4B exhibition hall entrances. The Atrium is a big open space that usually holds registration desks. You register in the Atrium, we check your badge, you enter the hall.
But there's nothing going on today. So all we can do is look at the locked Atrium doors and head back down on the same escalators that brought us up. On the way out, let's peek at the Visit Seattle welcome booth. No event today, so it's unstaffed. You can pick up a brochure, though.
Thank you for your visit.
Status Quo
You just walked through a building that has almost nothing happening on any given weekday. The ghostly shell of a restaurant, an unused space that was once a Subway counter, a roped-off seating area, an unstaffed welcome booth. Five floors of meeting space and exhibition halls and ballrooms and a theater entrance, all of it clean and lit and maintained and most days empty.
The people on the second floor in the SCC administrative offices see the same building you just saw, and they also see the numbers.
When the Summit opened, revenue went up 58 percent and expenses went up 103 percent.30 Reserves have dropped from over $200 million to $25 million. The CEO calls the situation "fragile."11 The full breakdown is here →
The people down the hall know these numbers better than we do. And in September 2024, the board hired Jennifer LeMaster — not from another convention center, but from the Georgia World Congress Center, which operates a combined convention, stadium, and hotel campus.31 The board didn't hire a convention center operator. They hired the person you bring in when you've decided the convention center model isn't enough anymore.
Three months later, the SCC announced a search for a VP of Commercial Strategies with "a proven track record of diversifying and driving revenue growth," and a 2026 Campus Master Plan for both buildings.32 Before that plan gets locked in, we should talk about a different idea for what this building could become.
Seattle Commons
The city takes over operations of the Arch. The SCC retains access for the days it needs it — conventions that require both buildings, the handful of bookings that still need the Arch's exhibition halls. The rest of the year, the building is open. A public commons, operated by Seattle Center, programmed for the city, seven days a week. The 800 Pike building at 8th and Pike is the natural front door.
The contracts, the staff, the operator, and the bond structure are all covered in the Operational Plan. The short version: the bonds are secured by lodging tax, not by the buildings — separating the Arch from the PFD doesn't impair the bondholders. The Aramark food contract is a 2025 agreement not up for board review until at least 2029 — a constraint to design around, not a near-term opening; the timing is set by the debt, not the catering contract. And Seattle Center already does this job — the Armory, McCaw Hall, KEXP, MoPOP — it just needs a bigger building to open.