Now
Main entrance, 705 Pike. Let's go in.
Past the FedEx—the guys in there are great, by the way—and there's Espresso Caffé Dior on your right. Past the fountain, if they're open, you'll find Pike Heat on your left, Taco Del Mar on your right, and then The Stamp and Coin Shop, which has been here since the '80s. Bathrooms on the first floor are open to the public—one stall, half-height doors, because that's the one that's open to the public. There's a seating area often roped off "for convention attendees only."
Keep going. Exits to the drop-off area on your left in the tunnel. All the way at the end, a commercial restaurant space. Unlisted on the directory. No name on the door. I've been inside—there's a bar with empty shelves behind it, like the owner skipped town and the bank came for everything but the fixtures. Next to it, the entrance to ACT Theatre—which is wrong on at least three levels. One, it's no longer an entrance, you have to go around. Two, ACT recently merged with Seattle Shakespeare to form Union Arts Center. Third, and this is the biggest wrong of them all, Seattle's theater groups are forced to merge to survive.
At the other end, the exit to Union Street. So if you want to cut through from Pike to Union, you can, and if you like, you can buy rare coins or get a burrito on the way.
Let's double back and take the Galleria escalators up. Second floor: if you head back towards Pike Street, you'll find SCC Admin offices on your right and the North escalators and a seating area on your left. But let's keep going to the third floor, which has the entrance to the parking garage—this is how you get to your car if you parked in the Pike Avenue garage between Terry and 9th. We walked here, so we keep going up to Level 4.
Now we're at the top of the Galleria escalators. To your right, where a Subway used to be—closed for decades. To your left, the Atrium Lobby doors ---always locked unless there's an event--- and the doors to outside, which is Freeway Park.
If you're allowed into the Atrium Lobby, you're either directed up another set of extra-long escalators to the sixth floor, or into the Atrium itself, which opens to the 4A and 4B exhibition hall entrances. The Atrium is a big open space that usually holds registration desks. You register in the Atrium, we check your badge, you enter the hall.
But there's nothing going on today. So all we can do is look at the locked Atrium doors and head back down on the same escalators that brought us up. On the way out, let's peek at the Visit Seattle welcome booth. No event today, so it's unstaffed. You can pick up a brochure, though.
Thank you for your visit.
Status Quo
You just walked through a building that has almost nothing happening on any given weekday. The ghostly shell of a restaurant, an unused space that was once a Subway counter, a roped-off seating area, an unstaffed welcome booth. Five floors of meeting space and exhibition halls and ballrooms and a theater entrance, all of it clean and lit and maintained and most days empty.
The people on the second floor in the SCC administrative offices see the same building you just saw, and they also see the numbers.
When the Summit opened, revenue went up 58 percent and expenses went up 103 percent.30 Reserves have dropped from over $200 million to $25 million. The CEO calls the situation "fragile."11 The full breakdown is here →
The people down the hall know these numbers better than we do. And in September 2024, the board hired Jennifer LeMaster — not from another convention center, but from the Georgia World Congress Center, which operates a combined convention, stadium, and hotel campus.31 The board didn't hire a convention center operator. They hired the person you bring in when you've decided the convention center model isn't enough anymore.
Three months later, the SCC announced a search for a VP of Commercial Strategies with "a proven track record of diversifying and driving revenue growth," and a 2026 Campus Master Plan for both buildings.32 Before that plan gets locked in, we should talk about a different idea for what this building could become.
Seattle Commons
The city takes over operations of the Arch. The SCC retains access for the days it needs it — conventions that require both buildings, the handful of bookings that still need the Arch's exhibition halls. The rest of the year, the building is open. A public commons, operated by Seattle Center, programmed for the city, seven days a week. The 800 Pike building at 8th and Pike is the natural front door.
The contracts, the staff, the operator, and the bond structure are all covered in the Operational Plan. The short version: the bonds are secured by lodging tax, not by the buildings — separating the Arch from the PFD doesn't impair the bondholders. The Aramark contract expires January 2, 2027. That's the hinge. And Seattle Center already does this job — the Armory, McCaw Hall, KEXP, MoPOP — it just needs a bigger building to open.
THE KINGMAKER
Now the politics.
Seattle can't do this alone. The mayor appoints three of nine PFD board members. That's not a majority. And there's a harder problem: Bellevue doesn't want Seattle to fix this.
Every convention that leaves the SCC because of cost or dysfunction is a convention that might land at Meydenbauer. Every room-night that shifts east is taxed at 13.8 percent instead of 18, in a city that just expanded its convention center and is about to get a rail connection to Westlake, the U-District, and SeaTac with a transfer. Bellevue in 2026 isn't a suburb waiting for Seattle's overflow. It's a co-equal city with its own convention facility, its own corporate base, its own hotel inventory—and a rational incentive to let Seattle's convention center problems persist.
The governor can worry about the bond backstop, but the state's preference is to avoid writing checks, not to broker deals between cities. The backstop—a provision in the PFD's enabling statute that treats any shortfall in debt service as a loan from the state—expires in 2029. After that, if reserves are gone and lodging tax doesn't cover the bonds, there's no automatic rescue. The governor's incentive is to make sure that doesn't happen. But the governor doesn't run convention centers.
The only authority that sits above both cities is the King County executive.
King County created the PFD by ordinance in 2010. The county's hotels—Seattle and Eastside—pay the lodging tax. The county offered $100 million during COVID when the SCC couldn't finance the Summit. Sound Transit sold the Convention Place property to the PFD for $161 million—$20 million cash and a 30-year promissory note—and has a direct financial interest in the PFD's continued solvency. The KC executive appoints three of nine board members. And the KC executive has a relationship with Bellevue's leadership that neither the governor nor the mayor can replicate—because the county is the jurisdiction that contains both cities.
Here's what the KC executive sees: two publicly funded convention centers in the same county, taxing the same hotel base, connected by a less than 30-minute train ride, competing with each other for the same mid-size bookings. One is a 54,000-square-foot facility that runs 300 events a year, stays solvent, and just completed a major expansion. The other has run its operating reserve from over $200 million down to $16 million, and its own CEO calls the situation fragile. The county is funding both sides of a competition that neither side can win cleanly.
The answer is to stop competing. King County Conventions: one regional entity, one sales team, one brand. The Summit handles the national-scale conventions that need 400,000 square feet—events Bellevue physically can't host. Meydenbauer handles the mid-size market where Bellevue's hotels, restaurants, tax advantage, and Crosslake access make it the stronger pitch. A planner calls KCC and gets directed to the right venue. The two facilities stop cannibalizing each other and start selling a region.
One CEO. One finance office. One marketing budget. The operations staff stays local—each building needs its own crew running the physical plant and managing events day-of. But the duplicated executive layer, the competing sales teams, the redundant back office—that consolidates. The SCC's operating costs went up 103 percent when the Summit opened because the organization was built to run one building and suddenly had two. KCC doesn't add overhead. It reduces it.
And who runs it? One organization has been self-sustaining for thirty years, completed a major expansion, and operates 300 events a year in a facility its market demands. The other took on $1.9 billion in debt for a building that came in $300 million over budget, and is now exploring a pivot into sports and entertainment33—business lines it has never operated, in a facility not built for the job, in a city that already has a stadium, two arenas, two major concert halls, and countless smaller venues. If a corporate board were looking at two divisions with these track records, the answer would be obvious.
Crosslake makes Bellevue a credible convention city. It also makes Bellevue the natural operator of the regional convention business. A Meydenbauer attendee can reach Pike Place Market, Husky Stadium, and SeaTac on the same system — no car, no parking. The train does what used to require staying in Seattle. "Book Meydenbauer, visit Seattle" is a stronger regional pitch than two public facilities undercutting each other—and the Commons is what makes the pitch work. A living Pike Street corridor between the Market and Capitol Hill generates daily foot traffic at Westlake Station, daily visitors to Pike Place, daily customers for every hotel and restaurant on this walk. It isn't a competitor to Bellevue's convention business. It's an amenity that enhances it. The train connects them. The Commons gives the connection a reason.
Now count the votes. The KC executive's three board appointments, plus the governor's three—that's a majority. The governor's incentive is straightforward: restructure before 2029, or face a legislative fight over extending the backstop for a facility the market is abandoning. The KC executive's incentive is the deal itself—stop the bleeding, rationalize the competition, elevate Bellevue into a regional anchor, and resolve a structural conflict the county is paying for on both sides. The mayor's three appointments complete the unanimity, and what the mayor gets is the Commons: a civic space on Pike Street, the companion to the waterfront, a legacy project that didn't require a new bond issue or a tax increase.
That's the coalition. Three appointing authorities, each with a reason to say yes. A regional convention brand that's stronger than either city's solo pitch. An Arch that opens to the public. And a KC executive who brokers the deal—not as a favor to Seattle, but because the county created this structure, the county is paying for both sides of its dysfunction, and the county is the only level of government with the authority and the incentive to fix it.
The PFD was created in 2010 for a world where Seattle was the center and Bellevue was the periphery. The region spent $3.6 billion building a train that connects them as equals. The governance has to catch up.